Some
models "breakthrough" photo shoots weren't with
Mario Testino or David Lachapelle. They were with Mom, in
the backyard by the pool on a sunny day.
Top agencies
receive hundreds of unsolicited photographs every week from
aspiring models, and the great majority of them end up in
the trash, or on the office fridge as joke fodder. However,
some successful models did start their careers by sending
pictures to an agency. Their secret? Besides the obvious genetic
advantages of waifish frames and bee-stung lips, they kept
it simple.
"Recently
we signed a girl from photos, [and she] has gone on to do
editorial for Nylon, Japanese Vogue, and Australian Elle,"
said Karina Diaul, a scout at IMG New York. "She sent very
basic shots - hair up, hair down, no makeup, good lighting.
Her mother took them."
Agencies
don't want to see prospective talent's best Gisele or Scott
Barnhill imitation. Elaborate posing, styled hair, and staged
lighting effects are better left to the professionals. The
idea is to show your appearance under normal circumstances.
"Even
if we've been fooled by the photographs - which almost never
happens - we're not going to sign anyone until we see them
in person," said Wilhelmina scout Duane Gazzi. Roman Young
of Elite agreed that the hair and makeup should be left to
the Tricomis and Aucoins, so avoid the temptation to employ
Glamour Shots. "Photos should be done at home and show us
what you look like in natural light without makeup," he said.
"And under no circumstances should you pay anyone to take
them - a friend is fine."
Young
recently signed two girls from unsolicited pictures who have
gone on to major success. Carolina Muller, a Polish girl who
has shot for Vogue, Glamour, Elle, MAC, Chloe, and Valentino,
sent pictures to Elite's Paris office. "A friend shot her
smiling on the beach in a bikini," he said. Lana Winter, a
U.S. Virgin Islands native who just shot campaigns for Abercrombie
and Fitch and Polo Sport, did likewise, mailing natural photos
of herself in a bikini.
Even
if a hopeful model isn't a complete newbie and has worked
before, it's best to stick to the mom-in-the-backyard aesthetic.
Chances are, those tears aren't going to impress scouts in
a major market like New York. "Unless they're from a working
market, pictures from jobs a person may have done in their
hometown will be to their detriment," said Duane Gazzi. And
don't send portfolios or self-addressed stamped envelopes.
"We hate SASEs," Gazzi said. "We want pics they took at home
and don't need back." "We get entire portfolios sometimes,
which are almost always useless," said Karina Diaul of IMG.
"We want: clean, no makeup, outside, in the afternoon light.
Though
diamonds do exist in the considerable rough, unsolicited photos
often serve another purpose: office entertainment. Bookers
aren't above gathering - round the more bizarre shots for
a good gape -n- guffaw. It seems people everywhere - from
senior citizens to strippers to prison inmates - hold the
belief that they could be models, if only they would be discovered.
"We just
got pictures- addressed to the teen division - from a couple
who had to be in their 50's or 60's," Diaul said. Elite's
Young went one better. "Even though we don't represent men,
we recently got photos from a male prison inmate," he said.
"Perhaps he thought we could do a work furlough."
Nudie
shots are also popular, as wannabes seem to think peekaboos
and full frontals up their chances of attracting interest.
"We get nude shots in very graphic poses, often from the very
people who should avoid them, like women that are 5'2" and
250 lbs," said Gazzi.
Many
trannies seem to take Rupaul's success as a sign of a burgeoning
market for individuals in various stages of sexual transformation.
"We've had lots of transvestite submissions," added Gazzi.
Agents
offer similar theories for why these people believe they could
be models. "Secretly, people believe they could be famous
for some reason or another, that they're beautiful and people
haven't realized it yet," said Young.
Gazzi
cites the very construct for which his agency, with its "Elite
Model Look" search, is famous. "It's the beauty pageant mentality
- everyone who takes a picture can be some kind of a model,"
he said. "But how many people who take tennis lessons end
up at Wimbledon?"